Perform a careful market analysis to determine the appropriate price range for you home.  This is of paramount importance.  Price it too high and your home won't sell.  Price it too low and you've left money on the table.  You choose what is most important to you - a fast sale, the maximum dollars in your pocket, or something in the middle.

Go through your home and guide you on preparing it for listing as part of the home staging process.

Stage your home for the best possible presentation to buyers.

Shoot a virtual tour of your home and place it in multiple locations on the Internet.

Provide colorful sales brochures and Virtual Tour CDs for visitors to take with them after viewing your home.

Contact potential buyers who have indicated they are looking for the type of home you are selling.

Enter your home into the Richmond area MLS database.

Place directional signs in your neighborhood and a "for sale" sign in your yard.

I will schedule and advertise a "Broker's Open" if you desire one.  This is an open house for agents to view your home and identify potential buyers with whom they have been working.

Send postcards to selling agents and potential buyers in the area.

I will schedule and advertise an "Open House" for the general public if you desire one.

Continue my direct marketing campaign with postcards and phone calls to buyer's agents and potential buyers.

Coordinate a print advertising campaign in local real estate publications and the newspaper.

I will keep you continually updated with any and all information pertaining to your home, market conditions, comments by potential buyers who have viewed your home, etc.

Continue my marketing campaign over the Internet, in print advertising, and by direct mail and personal contact with other agents and potential buyers.

Present all offers to you and negotiate with buyers to get top dollar for your home.

Provide you with my unconditional written guarantee - If you are not happy with me for any reason, you can fire me!