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Sue's Real Estate Marketing Plan
Don't make the
mistake of listing with a real estate agent who will simply place a sign in your yard and
sit back hoping for a buyer to come along.
Don't
make the mistake of listing with an agent who is afraid to spend some cash to
properly market your property.
Don't get stuck with
an agent you can't get rid of if you're not happy with them!
As your
REALTOR®, I will:
Within the first week of listing:
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Perform a careful market
analysis to determine the appropriate price range for you
home. This is of paramount importance. Price it too high and your
home won't sell. Price it too low and you've left money on the table.
You choose what is most important to you - a fast sale, the maximum dollars in
your pocket, or something in the middle. |
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Go through your home and guide you
on preparing it for listing as part of the home staging process. |
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Stage your home for the best
possible presentation to buyers. |
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Shoot a
virtual tour of your home and place it in multiple locations on the
Internet. |
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Provide colorful sales
brochures and Virtual Tour CDs for visitors to take with them after viewing your home. |
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Contact potential buyers who have indicated they are looking for the type of home you are
selling. |
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Enter your home into the Richmond
area MLS database. |
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Place directional signs in
your neighborhood and a "for sale" sign in your yard. |
In the Days following your listing:
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I will schedule and advertise a
"Broker's Open" if you desire one. This is an open house for agents
to view your home and identify potential buyers with whom they have been
working. |
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Send postcards to selling agents and potential buyers in the area. |
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I will schedule and advertise an "Open
House" for the general public if you desire one. |
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Continue my direct marketing
campaign with postcards and phone calls to buyer's agents and potential
buyers. |
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Coordinate a print advertising
campaign in local real estate publications and the newspaper. |
Until your home is SOLD!
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I will keep you continually
updated with any and all information pertaining to your home, market
conditions, comments by potential buyers who have viewed your home, etc. |
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Continue my marketing campaign over the Internet, in print advertising, and by direct mail and
personal contact with other agents and potential buyers. |
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Present all offers to you and
negotiate with buyers to get top dollar for your
home. |
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Provide you with my
unconditional written guarantee - If you are not happy with me for
any reason, you can fire me! |
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